1.Celebrity Endorsement and Quality Perception: Literature Review
Sharad Maheshwari
PAGE NO : 1-5

2.A Complete Market Research on the Cold Drink Industry in India
Varoon Malik
PAGE NO : 6-12

3.Development versus Nature: Reading RK Narayan’sThe Axe as an Ecocritical Discourse
Rajesh Kumar Mishra
PAGE NO : 13-18

4.Leadership Style and its Relation to Polychronicity and State Trait Anger Expression among College Students
Dharshinee S. K ,Shanmathi S. A, Palanichamy Thamilselvan, D. Sai Balasubramanian
PAGE NO : 19-26

5.Counselling and Teaching: A Prospect
Dr. Swarnabharati
PAGE NO : 27-30

6.Development of Metacognitive Strategic Programme for Secondary School Students
Livia P.V., Dr.Neha Deo
PAGE NO : 31-34