1.Celebrity Endorsement and Quality Perception: Literature Review
Sharad Maheshwari
PAGE NO : 1-5

2.A Complete Market Research on the Cold Drink Industry in India
Varoon Malik
PAGE NO : 6-12

3.Development versus Nature: Reading RK Narayan’sThe Axe as an Ecocritical Discourse
Rajesh Kumar Mishra
PAGE NO : 13-18

4.A STUDY ON MACRO CYCLICAL SYNTHESIS AND CLASSIFICATION OF ALICYCLIC LIGANDS AND BIOLOGICAL ACTIVITIES
Sangappa Bannannavar
PAGE NO : 19-25

5.Emotional Intelligence – A Reason for Rise in Indian Innovation Performance
Julie Sunil
PAGE NO : 26-29

6.The Influence of School Residential Status on Attachment and Fear of Intimacy among Young Adults
Suchita Srivastava, Dr. Nethravathi R, Anisha T
PAGE NO : 30-34

7.MASTERY – An Ideological Treasure of Thoughts
A.Satya Phani Kumari,A.Bhargav Sai Krishna
PAGE NO : 35-39